Unless they have stock options..OK, tangent time.
You mentioned chemists. Turns out Kodak started as a chemical company and made most of their money from film and chemicals. Their board actually purchased several digital patents and suppressed them, because they thought digital cameras would pose a threat to their chemical plants and factories that produced the film. Quite rightly. They didn't decide to embrace the future and technology, just thought they could ride out the "phase" or "trend".
I love it when shortsighted, greedy people end up eating shit.
The stock options suddenly were worth about $50 million — the latest instance of extraordinary good timing by corporate executives.